HoneyWired® is a creative branding studio specializing in new media and new technologies. Based in the heart of the advertising industry of Chicago, IL for over 7 years, HoneyWired® has been providing creative solutions for major brands and boutique projects.

BlackBerry, McDonalds, Kelloggs, Special K, Eggos, Capital One, Purina, Friskies, Maytag, Whirlpool, Quaker Oatmeal, Gatorade, OfficeMax, Lenscrafters, Tropicana, Angels & Kings, Norton, AT&T, T-Mobile, Sprint, Verizon, Leo Burnett, DDB

Avatar and McDonalds created an international interactive world called Pandora Quest. Big Macs came with an Avatar Thrill Card that gave them access to interactive online experiences and an augmented-reality game called McDVision. Completing Pandora Quest, in which players search for hidden objects within Pandora’s alien landscape, gave Avatar fans a chance to drive a virtual Pandora ROVR, a rugged off-road vehicle that lets them explore Cameron’s vivid sci-fi world online. (Article on Wired.com)

Celebrity Pete Wentz's international nightclub 'Angels & Kings' wanted to develop a slick new branding campaign to generate interest in their recently launched Chicago branch and their new, secret 4am liquor license. 'Disappear Here' was concepted as a way to do that. Each week for this Bret Easton Ellis inspired event, missing person posters would appear around town, featuring celebrities, DJs and musicians stating that they were missing and last seen at Angels & Kings. A website, (iDisappeared.com), was developed to allow users to create their own missing person posters in the same gritty black & white motif and allow them to share their creation on Facebook. The actual series of events at Angels & Kings were held in the VIP basement space, while the upstairs was closed off, giving an appearance of a speakeasy and the illusion of 'disappearing' at the club. This culminated in an official Lollapalooza launch party featuring celebrity DJ Danny Masterson (That 70s Show).

BlackBerry and U2 partnered to develop a new mobile interactive album and presented the U2 360 Tour. A 60 second spot highlighting the new partnership and interactive video demo of the new application were developed (blackberry.com/u2).

BlackBerry's first ever brand campaign, Life on BlackBerry, was a multifaceted approach across every medium available globally. (View Case Study).

To highlight the GPS capabilities of the AT&T BlackBerry Curve launch, we send teams to 5 cities across the country. At each kiosk our teams would demonstrate the product and take a photo of volunteers to have it uploaded and be displayed live in Times Square, NYC. Each kiosk had a live feed of Times Square so each person who had their photo taken would be able to see it. A website was developed which allowed the volunteers to download a copy of their photo. (View Case Study)

T-Mobile launched the first color BlackBerry Pearl smartphones with GenArt Fresh Faces in Fashion. Parties in NYC, LA and Chicago were created with branded runway, giftbags, specialty cocktails, product demonstrations and a huge 3D animation based on Michael Jackson's Scream music video projected in the official after parties. Products were placed in high-end fashion stores in a specially made display. (View Case Study)

BlackBerry sponsored the John Mayer tour, and with it came exclusive content, filmed interviews and photography. All this in conjunction with the new BlackBerry Curve launch.

Inspired by a reference in the John Cusack movie 'High Fidelity', hundreds of hand silk-screened posters hit the streets of Chicago, each featuring a local musician, artist or personality with a quote from a Belle & Sebastian song. The mod-style design of the prints were influenced by Belle & Sebastian album art and created an instant buzz. A website was launched (belleandsebastiannight.com), which allowed users to create their own personal album art using their webcam and submit the photo to social networking websites like Facebook & Twitter. All of this effort culminated in a live event featuring the music of Belle & Sebastian performed by various local bands and DJs. The event also featured free live t-shirt silk screening and a mod-style photo booth to commemorate the experience.

Maytag was looking to cast an 'everyman' as their iconic mascot. A website was developed in less than 24 hours to announce auditions held in New York, Los Angeles and Chicago. Videos were filmed of each person which were later added to the website for judging.

Album art design/photography for Chicago indie-rock group.

David on Demand was the first ever Twitter driven experimental campaign that broadcasted live 24 hours a day for six days at the Cannes Lions International Advertising Festival. Leo Burnett creative recruiter David Perez became David on Demand by sporting webcam enabled glasses that recorded and broadcasted his experiences live on his website (davidondemand.com), while doing anything asked of him just by tweeting @davidondemand. This was the highlight of Leo Burnett's Wildfire presentation which also featured a huge interactive display screen showing the conference through David's eyes, video from around the world, streaming in realtime tweets and trending topics. (Article on CNN.com) (Interview on ABCnews.com)

When Leo Burnett sponsored the Changing Color of Leadership Conference featuring over 200 recognized CEOs gathered to discuss multi-cultural diversity in the workplace, we saw the opportunity to do something different. We built an ad space large enough for people to write on and moved it around in the different neighborhoods of Chicago. This made it possible for people to give their opinions to the CEOs attending the conference. Every board was shot in hi-res and uploaded to the website, (thevoiceofdiversity.com), which allowed the user to explore the boards by zooming in and around. They could find and share their favorite quote by linking directly to it. And create their own computer desktop with a click.